While the rebranded Vaio already has an Android phone, it seems the Japanese firm is planning to diversify as it introduced the Vaio Phone Biz – a Windows 10 Mobile Device, which the company plans to market to executives.

Specs-wise the phone is basically a mid-ranger in today’s standards. It has a 5.5-inch Full HD LCD display, a 13MP rear camera, a Snapdragon 617 chip and 3GB of RAM.

However, the main selling proposition of this phone is its build quality. Apart from the HTC One M8 for Windows, this phone is one of a few Windows-powered handsets sporting an all-metal body.

Other than what is mentioned above, there’s not much about the Vaio Phone Biz that sets it apart from the rest of the Windows Phone and Android devices in the market.

The Vaio Phone will be launching in Japan and will retail for around $400. There’s no word if the handset will reach other markets though.

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Probably one of the benefits of Sony selling the Vaio brand is that it was able to diversify its product line to more than just laptops and desktop computers. And this week, the Japanese brand just did that by announcing its own smartphone.

The Vaio Phone gets by with a 5-inch IPS 720p display, a Snapdragon 410 chipset with a 1.2GHz quad-core processor, 2GB of RAM and 16GB of expandable storage. There’s also a 2500mAh battery, a 13MP camera at the back, a 5MP selfie camera and Android 5.0 Lollipop out of the box.

Vaio didn’t provide and details about connectivity features, but the phone closely resembles a certain Panasonic Eluga U2, which packs LTE connectivity, Bluetooth v4.0 and Wi-Fi to say the least.

The Vaio Phone is now available in Japan for around $420. There’s no word yet if Vaio plans to bring the handset to other markets, so we’ll just have to wait and see.

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The Vaio brand is now ready to finally make a comeback with two new models featuring upgraded internals, an aluminum-carbon body and a transformable form factor.

The first model, the VAIO Z is sporting a 13.3-inch display, a second-generation high-speed solid state drive and a fifth generation Core i7 processor. Its aluminum-carbon body is constructed much like the VAIO Flip we saw two years ago at IFA with a special hinge that allows the device to transform from a laptop to a tablet.

The VAIO Z weighs only 1.34kg and measures 16.8mm at its thickest point. The convertible also comes with a beefy battery, which according to VAIO should last for over 15 hours, especially when combined with a special power-saving display mode that significantly reduces consumption up to 40 percent.

The second device is the VAIO Z Canvas, which is actually the final version of the prototype we saw last year. It comes with a 12.1-inch detachable display that boasts 2560 x 1704 pixel resolution. The company is promising up to 1TB of storage on the device and a display that is able to reproduce up to 95% of the Adobe RGB color gamut.

The VAIO Z will be coming into Japanese stores in a few weeks for around $1600, while the Z Canvas will hit the shelves by May, with pricing information to be announced before its arrival.

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After its acquisition by Lenovo and a not so hyped release of its Fit and Pro models, it looks like the Vaio PC brand is starting anew as it showcased its newest prototype a few days ago on its website.

The machine will be a 12.3-inch convertible with a detachable keyboard. The display resolution is 2560x1704 pixels with a 3:2 aspect ratio and supports pen-input. Under the hood there’s a new Intel Haswell quad-core processor with Iris graphics.

In terms of form factor, it looks like Vaio is coming after the Surface Pro’s design with a built-in kickstand at the back with a stylus and a separate keyboard. The company could also be targeting professional illustrators, photographers and designers as seen by how much performance they have tried to pack on the device and given the fact that the prototype was unveiled at Adobe’s Max conference.

If commercialized, the 12.3-inch prototype would likely cost around $1800 with first shipments to start by May of next year.

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